The Eagle has landed
It’s cool that people are finally visiting the site.
But it’s not so cool that about 60% of users seem to just get to the site and then do nothing else except close the page! How do I know this? One of my better decisions was to install Google Analytics right at the start. This is a free tool provided by Google which gives tons of info on the web sites’ user base; where they are, the browsers they use and in this case how long their visit lasted.
Most visits lasted: 0-10 seconds
| Length of Visit | Visits | Percentage of all visitors |
|---|---|---|
| 0-10 seconds | 196.00 | 57.99% |
| 11-30 seconds | 30.00 | 8.88% |
| 31-60 seconds | 20.00 | 5.92% |
| 61-180 seconds | 33.00 | 9.76% |
| 181-600 seconds | 26.00 | 7.69% |
| 601-1,800 seconds | 26.00 | 7.69% |
| 1,801+ seconds | 7.00 | 2.07% |
The data doesn’t look that bad since the site just over a month old. But the plan is to bring down the number of visitors who stay less than 10 seconds to below the 50% mark. One way to bring this number down is by improving the site’s user interface. The image below shows what the current interface looks like. This is the third iteration. Look out for iteration four!
Now to get those brain cells working on the next UI design improvement!